Consumer behaviour and health decision-making encompass the interplay of cognitive, emotional and social factors that drive individuals’ choices regarding diet, exercise, preventive measures and ...

Variety-seeking behaviour reflects consumers’ inclination to switch among products, services or experiences rather than repeat identical choices. This tendency emerges from both internal drivers—such ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...